Pune, India – In just one year, MASCO Fit Brand has emerged as one of Pune’s biggest and most dynamic fitness destinations. Spanning a state-of-the-art 15,000 sq. ft. facility and with over 800 members already enrolled, MASCO Fit Brand is not just another gym—it is a movement that combines strength, sports, and recovery under one roof.
A Vision Turned Reality
Founded with the philosophy of Strength | Sports | Recovery, MASCO Fit Brand
was created to break away from the traditional idea of gyms as mere spaces for lifting weights or running on treadmills. Instead, the vision was clear—to build a fitness ecosystem where athletes, professionals, homemakers, and students alike could train, recover, and transform holistically.
“Fitness today is more than just building muscle. It’s about being stronger, moving better, recovering smarter, and pushing human potential,” says founders Mahesh and Jitendra Parihariya
Pune’s Fitness Landmark
MASCO Fit Brand’s facility stands as a landmark in Pune’s fitness landscape. With world-class equipment, dedicated training zones, and a unique focus on rehabilitation and recovery, the gym has become a one-stop destination for every fitness need. From strength training and conditioning to physiotherapy and sports recovery, everything is integrated seamlessly within its walls.
The gym also offers specialized services such as HIIT and Interval Training classes, calisthenics, nutrition guidance, and sports conditioning, making it a hub for all-round development.
Official Affiliations & Partnerships
MASCO Fit Brand’s credibility is further reinforced by its global and national affiliations. It is the official HYROX gym in Pune, part of the international fitness race phenomenon. The brand is also affiliated with Yoddha Race and is a partner with Devil Circuit, two of India’s premier obstacle race formats.
Recognizing the growing demand for competitive endurance training, MASCO Fit Brand launched its very own Hybrid Athletes Training Club. This exclusive program is designed for those preparing for events like HYROX, Ironman, Yoddha Race, and Devil Circuit. By combining endurance, strength, mobility, and recovery protocols, the club has already started shaping Pune’s next wave of hybrid athletes.
Building a Strong Community
What makes MASCO Fit Brand truly stand out is its community-driven culture. In just a year, the gym has become a second home for many. Its member base of 800+ is not just a number but a diverse mix of professionals, students, athletes, and fitness enthusiasts who train and grow together.
Events like HYROX simulations, Corporate tie-ups, Garba and Bhangra fitness nights, flea market challenges, and society activations have made MASCO Fit Brand more than a gym—it has become a vibrant community hub.
Recovery as a Differentiator
While most gyms stop at training, MASCO Fit Brand has gone one step further by making recovery and rehabilitation a core pillar. With physiotherapy, mobility sessions, and injury prevention protocols, the gym ensures members train sustainably without compromising long-term health. This recovery-first approach is what positions MASCO Fit Brand uniquely in the fitness industry.
The Road Ahead
With the first successful year completed, the team at MASCO Fit Brand has its eyes firmly set on the future. The goal is to scale to 1,500 members in the next 12 months and expand through a franchise model with 10 clubs across India.
The brand also aims to further strengthen its Hybrid Athletes Training Club, bringing in more structured programs for endurance athletes and fitness aspirants looking to test their limits in competitive formats.
“Our vision is to become the country’s most trusted name in hybrid fitness—where strength, sports, and recovery come together to create a new way of life,” - says founders Mahesh and Jitendra Parihariya
Gratitude & Invitation
On its first anniversary, MASCO Fit Brand expresses gratitude to its members, partners, and community who have made this journey possible. The brand invites Pune’s fitness lovers to experience what makes MASCO Fit Brand different.
“We are not just building a gym; we are building a culture of fitness that thrives on consistency, performance, and recovery. The journey has just begun.”
